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Meet The Team

Mike Pinkus

Michael Pinkus is president of Mr. Steam and the guiding force behind design and innovation within the company.

An Alumni of Syracuse University, Michael first joined Sussman-Automatic (the parent company of Mr. Steam) as a senior designer in 1993. Over the next two decades, Michael flourished in the design, development, and the “Feel Good mindset” of Mr. Steam.  Michael rose-up through the ranks, ultimately being named president of the company in 2011.

Prior to his tenure at Sussman-Automatic and Mr. Steam, Michael was a fixture in the Industrial Design community in New York City. He also enjoyed being a part of the Formula One racing car designer design team and an avant-garde home furnishing and architectural firm in Italy.

Michael often brings Mr. Steam’s “Feel Good” mindset home from the office. He’ll tell you just how good it feels to ride back roads on his Ducati or dive deep down into exotic reefs with his dive buddy/wife, to spend a long day fishing with his son, or share his love of the written word with his daughter; a gift his writer father shared with him.

Martha Orellana

Martha Orellana is Vice President of Sales and Marketing for Mr. Steam, managing the company’s sales force in the Western United States, Mexico, and Canada; all the while introducing the world to the “Feel Good” benefits of Steam.

Martha has been an integral part of Mr. Steam for over 30 years. She has held a variety of management positions within the company and spearheaded the creation of Mr. Steam’s West Coast office, service clearing house, and showroom. Martha is an Alumni of Hunter College, a Licensed California contractor, a member of the National Association of Female Executives, and a self-proclaimed (and indisputable) “Spa Connoisseur.”

Martha thrives under the company’s guiding principle that “we feel good...when you feel good.” This infectious feel-good-spirit carries over into her personal life, where this “Ambassador of Feel Good” can be found soaring above us all in a hot air balloon, or back with her feet firmly on the ground sharing a favorite authentic Italian meal with close friends and family in and around her West Hollywood, CA residence.

Dan Reinert

Dan Reinert is Mr. Steam’s Vice President of Sales, managing the Eastern half of the United States, Eastern Canada, as well as International Sales (with the exception of Mexico). Dan also handles corporate negotiations with industry groups and OEM accounts.

In 1982, Dan joined the Los Angeles office of Sussman-Automatic Corporation (Mr. Steam’s parent company), working in purchasing, customer service, and shipping for the Garment industry division. It didn’t take long for Dan to see the “feel good” benefits of steam, ultimately relocating to New York in 1987 to become a regional Assistant Sales Manager and help grow the expanding Mr. Steam business. Dan quickly became a champion of steam bath systems and the health benefits they provide, all the while rising to his current day leadership position within the company.

Dan is an Alumni of Central Michigan University... “Go Chippewa’s!” Dan is an avid Soccer fan, in fact he’s been to every World Cup since the Kennedy Administration (that’s stretching it a bit), but Dan is now more often found cheering on a Soccer “gooooooooooooooal,” than blowing a vuvuzela for his old college mascot the “Flying C’s.”

Most fittingly, Dan now calls New Orleans home. He has taken his “Feel Good” spirit to the home of “Laissez Le Bon Temps Roulér” (“let the good times roll”). Now if only all this “Feel Good” thinking could help his team-win!

Tony DiResta

Anthony DiResta is the Vice President of Finance /CFO (AKA-“Chief Feel-good Officer”) of Sussman-Automatic/Mr. Steam.

Tony originally joined the company as controller, and over the years has developed proprietary financial reporting, improved internal controls, streamlined factory costs and has spearheaded many other initiatives that ultimately created a dynamic workplace that fosters new ideas, product development, and quality employees.

Tony loves numbers. 18 years with Sussman/Mr. Steam, 14 years with a textile company, and 5 years as a public accountant before that. Tony has a wife of 36 years, and at night during the early days of helping raise his 3 kids (now 32, 29, and 27) he earned his CPA certification. That’s some impressive stats from a classic numbers guy!

Tony is a sports fan, standing outside the norm of the usual fan with his eclectic list of favorite teams. He’s a huge New York Yankee fan, which is no mystery for this Brooklyn College Alumni and self-described “Queens Boy,” but the real surprise is Tony’s devotion to the Green Bay Packers, as well as his fondness for the Los Angeles Lakers. But it all makes sense when you listen to this “Kid from Rockaway Beach,” talk about sports legends, from the Packer’s Vince Lombardi, Bart Starr, and Tony’s favorite fullback Jimmy Taylor, to his admiration of Jerry West and the Showtime days of the Lakers.

Sports aside, Tony’s days are spent in the realities of business and finance, so in his free time, he may play a little golf, but he really enjoys the unknowns of reading a little fiction; a good John Sandford or Sue Grafton mystery is a nice reward for a job well done.