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Meet The Team


Micheal Pinkus, President

Michael Pinkus is the President of Sussman-Automatic Corporation, which oversees the MrSteam division. After joining the Long Island City, New York-based firm as a senior designer in 1993, Michael flourished in the design, development and “Feel Good mindset” of MrSteam for nearly twenty years before being named president of the company in 2011.
Following his graduation from Syracuse University in 1984 with a bachelor degree in Industrial Design, Michael traveled to northern Italy to work for Formula One racing car designer Dallara Automobili Competizione. Following his experiences abroad, Michael returned to New York where he ran his own consultancy for many years. When he joined Sussman-Automatic, he was responsible for helping develop the very first series of MrSteam towel warmers. Michael often brings the company’s addicting “Feel Good” mindset home from the office. He’ll tell you just how good it feels to ride back roads on his vintage Ducati or to scuba dive with his aquatic buddy/wife.

Martha Orellana, Vice President of Marketing

As Vice President of Sales and Marketing for MrSteam (AKA “Feel Good Inc.”), Martha Orellana has championed MrSteam and parent company Sussman-Automatic for over 30 years. Responsible for the management of the company’s sales force for the Western half of the United States, Canada, and Mexico, Martha is an integral force in introducing the world to the “Feel Good’ benefits of steam.
Her efforts in shaping the marketing of MrSteam’s products and services has had a profound impact on the company’s position in the industry. Martha also spearheaded the creation and development of Tala Bath & Body, an exquisite line of luxury spa products designed to complement and enhance the steam bathing experience and promote healthy living.
“We feel good, when you feel good” is the mantra Martha infuses into all company endeavors.
A graduate of Hunter College, a licensed California contractor and a member of the National Association of Female Executives, Martha has been recognized by Contractor Magazine as one of the most influential women in the kitchen and bath industry, and in 2015 was named Manufacturing Professional of the Year by the Decorative Plumbing & Hardware Association.
A passionate advocate for SteamTherapy®, a wellness program she helped develop, Martha brings the “Feel Good” wherever she goes. Her personal life is a testament to “making wellness a way of life.” When she’s not soaring the skies in a hot-air balloon, savoring her favorite Italian cuisine, or spending her precious free time with friends and family in her West Hollywood home, Martha practices what she preaches as a self-described “Spa Connoisseur.”

Dan Reinert, Vice President of Sales

Dan Reinert is Vice President of Sales, managing the Eastern half of the United States and Canada, as well as all international sales (except Mexico). He also handles corporate negotiations with industry groups and OEMs.
Dan is a graduate of Central Michigan University. He joined the Sussman-Automatic Corporation (MrSteam’s parent company) in 1982, working in purchasing, customer service and shipping for its garment industry division. In 1987, he relocated to New York as a regional Assistant Sales Manager for the expanding MrSteam business. Dan’s mission has been to make MrSteam a global brand. Thus far, his universal outreach has resulted in MrSteam being distributed in over 45 countries around the world.
Now based in New Orleans, Dan’s “Feel Good” spirit flourishes in The Big Easy. He is a wine connoisseur intent on “Laissez Le Bon Temps Roulér” — “Let The Good Times Roll.”

Anthony DiResta, Vice President of Finance

Tony DiResta is MrSteam’s Vice President of Finance and Chief Financial Officer, responsible for all corporate financial and administrative functions.
Originally joining the company as controller in June 1995, Tony has had a significant impact on the efficient operations of the MrSteam organization. He has developed proprietary financial reporting, improved internal controls, streamlined factory costs, and spearheaded initiatives. All of which have created a dynamic workplace at MrSteam that encourages new ideas, product development and quality employees.
An accounting graduate of Brooklyn College, Tony earned his certified public accounting (CPA) license in 1994. Prior to MrSteam, Tony worked as an Audit Supervisor at Clarence Raines, as well as the Corporate Controller at N. Erlanger Blumgart & Company. Tony is an avid sports fan with an eclectic list of favorite teams, including the New York Yankees, Green Bay Packers, and Los Angeles Lakers. He plays golf in his free time and enjoys mystery fiction. Tony feels that a good John Sandford or Sue Grafton mystery is his reward for a job well done.